Workshop Title: Music In Film

Host: Minneapolis College of Art and Design 

Workshop Presenter: Craig Laurence Rice

We will explore the use of music applications in film productions through varied films examples. We will discuss the scope of music’s roles in a film production.   Address some of the following questions. When does a film need music? How to determine the musical approach for your film? How to combine the storytelling language and musical communication? How to determine the right composer for your film?

Along with the growing integration of sound design and music we will discuss the roles. Finishing with a basic discussion of music publishing and licensing issues.


Presenter Bio: Craig Laurence Rice is an entertainment executive, entrepreneur, educator, award-winning producer and director who is nationally recognized for his distinguished career in the music industry, commercial, television and feature film industries. His credits include Producer for the 90-minute PBS variety show special, “A Prairie Home Companion 30th,” Executive Producer on the nationally syndicated series “Million Dollar Idea,” and Executive Producer as well as Director for the feature length documentary “Half Past Autumn: The Life and Works of Gordon Parks” for HBO, which was nominated for three Emmy Awards, and a NAACP Image Award.

Rice also has an outstanding career in the music industry serving as Director of Paisley Park Enterprises, Inc. Record executive with MCA records, Artist Manager and Road and Tour Manager for domestic and international musical tours for recording artists including Prince, Bobby Brown, Taj Mahal and Whitney Houston.

He is also on the faculty of McNally Smith College of Music, Minneapolis College of Art and Design and has taught at Perpich Center For The Arts High School in Minneapolis.


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